{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate modern cinemas.
The most significant shock the film industry has encountered in 2025? The comeback of horror as a dominant force at the British cinemas.
As a genre, it has impressively surpassed earlier periods with a 22% rise compared to last year for the UK and Irish box office: £83.7 million in 2025, against £68,612,395 in 2024.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a box office editor.
The major successes of the year – a recent horror title (£11.4m), another hit film (£16.2m), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54 million) – have all remained in the multiplexes and in the public consciousness.
Even though much of the expert analysis focuses on the unique excellence of renowned filmmakers, their achievements point to something changing between audiences and the category.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a film distribution executive.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of aesthetic quality, the steady demand of horror movies this year implies they are giving cinemagoers something that’s much needed: therapeutic relief.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” observes a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a respected writer of vampire and monster cinema.
Against a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures connect in new ways with filmg oers.
“Some research suggests vampire film popularity correlates with financial downturns,” states an performer from a successful fright film.
“This symbolizes the way modern economies can exhaust human spirit.”
Historically, public discord has always impacted scary movies.
Analysts reference the surge of early cinematic styles after the first world war and the chaotic atmosphere of the post-war Germany, with features such as The Cabinet of Dr Caligari and the iconic vampire tale.
Subsequently came the 1930s depression and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a historian.
“Thus, it mirrors widespread fears about migration.”
The phantom of border issues shaped the newly launched supernatural tale The Severed Sun.
Its writer-director clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the present time of celebrated, politically engaged fright cinema began with a brilliant satire released a year after a divisive leadership period.
It introduced a fresh generation of horror auteurs, including various prominent figures.
“Those years were remarkably vibrant,” comments a director whose project about a murderous foetus was one of the era’s tentpole movies.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”
At the same time, there has been a reconsideration of the genre’s less celebrated output.
Recently, a new cinema opened in a major city, showing obscure movies such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of the expressionist icon.
The re-appreciation of this “rough and rowdy” genre is, according to the cinema founder, a direct reaction to the algorithmic content produced at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Horror films continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” notes an specialist.
In addition to the revival of the insane researcher motif – with multiple versions of a well-known story upcoming – he predicts we will see fright features in the near future responding to our current anxieties: about AI’s dominance in the years ahead and “vampires living in the Trump tower”.
In the interim, a religious-themed scare film The Carpenter’s Son – which depicts the events of holy family challenges after the nativity, and features celebrated stars as the divine couple – is scheduled to debut in the coming months, and will certainly send a ripple through the faith-based groups in the America.</