British Designer Antony Price, Famed for Styling Iconic Acts Like Bowie and Duran Duran, Passes Away at Age 80.

British fashion designer Anthony Price with singer David Bowie
A 1973 photo shows designer Antony Price with David and Angie Bowie at London's King's Cross.

The British designer Antony Price, the visionary British fashion designer behind many legendary styles favored by artists from David Bowie to Roxy Music and even royalty like Queen Camilla, has died aged 80.

Price was best known for his defined forms and dramatic aesthetics, such as the light-hued ensembles that became famous from rock band Duran Duran's landmark music video for "Rio".

"Remembering him as a 'visionary' and a 'kind, intelligent and razor-witted friend,' Duran Duran shared a message online."

This news arrives less than a month after he unveiled his latest collection in London, his first in more than 30 years. The performer Lily Allen walked in a dress evoking the iconic black velvet "dress" made famous by Princess Diana.

A Lasting Legacy

Born in Yorkshire in 1945, Price relocated to London at the start of the 1960s to study at the renowned Royal College of Art.

A year after graduating, he commenced his career designing menswear at Stirling Copper and was behind the form-fitting, button-fly pants that The Rolling Stones' frontman Mick Jagger wore during the band's "Gimme Shelter" tour in 1969.

He founded his own label in 1979 and held his debut runway presentation a year later. The show was launched by outfits on model Jerry Hall, who was also seen in the marriage dress Price created for her for her wedding to Sir Mick Jagger.

Working with Legends

A key creative partner of David Bowie, Price was the mind behind the distinctive jacket the singer wore for his "As The World Falls Down" music video in 1986.

His trademark skill to fuse elements of men's and women's fashion along with his technical proficiency in shaping body-hugging looks cemented his status as a "true original," according to the British Fashion Council.

During the nineties, he began working on outfits for Camilla, now Queen Consort, which included various looks for her tour of the United States after assuming the title.

With a vocation that covered over fifty years, Price held his ultimate fashion presentation in London last month in collaboration with the design house 16Arlington.

  • Sculpted Silhouettes: The core of his aesthetic.
  • Theatrical Flair: Shaping the look of rock and pop.
  • Boundary-Pushing Tailoring: Merging menswear with womenswear.
  • A Client List from Rock to Royalty: From David Bowie and Mick Jagger to Queen Camilla.

The industry says farewell to a genuine innovator whose impact on style and culture remains deeply ingrained.

Bruce Lynch
Bruce Lynch

A digital strategist with over a decade of experience in tech innovation and data-driven marketing solutions.

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